Most brands aren’t a fit. Here’s how to tell if yours is.

Not for you if…

Save the call if any of these apply.

• You’re pre-revenue or still validating product-market fit
• You want project work or a one-off audit, not a retained engagement
• You want to manage four separate agency relationships yourself
• You’re below £50,000 a month in revenue
• You need a single channel, not a joined-up strategy

Who this works for

D2C brands on Shopify or WooCommerce doing £50k+ a month.

You need a product that has demonstrable market demand, a team that can act on what we find, and willingness to commit to a six-month minimum. You should want to work directly with founders, not through an account manager. You should care about contribution margin, not just top-line revenue.

Why we are selective

We cap at six clients because named founder involvement doesn’t scale. Context is the asset — and context takes time to build properly.

What it costs

We publish our pricing floors.

Retained engagements start from £1,750 per month plus VAT. Project work starts from £2,500 plus VAT. We publish floors because opacity around pricing wastes everyone’s time. Final scope depends on the number of surfaces covered and the complexity of the account.

How we operate

No hidden margins. No vanity metrics. No lock-in.

We don’t mark up ad spend. We don’t own your accounts — you do. We don’t measure success in impressions, reach, or open rates. Everything we track connects to revenue, contribution margin, or retention. If we’re not generating a return that justifies the fee, we’d rather have that conversation early than late.

Halfpipe Labs

Our technology and experimentation arm.

Halfpipe Labs develops the tools and experiments we run internally before making them available more broadly. It’s where we test ideas that sit at the edge of what a standard engagement covers. If you’re interested in what we’re building, you can find out more via the link below.

How it starts

A fit call, then a brief, then a proposal.

The first step is a 30-minute call — no pitch, no deck. We want to understand your current position, what you’ve tried, and what the next 12 months look like. If there’s a fit, we’ll ask for a brief. If the brief confirms it, we’ll write a proposal. From there, the first 30 days are diagnostic.