How we work
One engagement. Four surfaces. Named founders throughout.
Six-month minimum, one strategy, direct access to senior thinking.
What you get
Named founders, not account managers.
Every Lumos engagement gives you direct access to Andy and Nathan. No account manager between you and the strategic decisions. One quarterly strategy review. One team across SEO, paid, optimisation, and lifecycle — working from the same brief.
We work with 6 brands at a time — openings this quarter.
The four surfaces
SEO
Organic acquisition, technical health, and content — compounding over the length of the engagement.
Paid
Paid search and social run from the same strategic brief, not a separate playbook.
Optimisation
On-site improvements measured in contribution margin, not conversion rate in isolation.
Lifecycle
Email and retention built as a revenue channel — segmentation, flows, and seasonal planning.
Inside the engagement
Strategy, copywriting, and PR sit inside the engagement — not alongside it.
We don’t list these as separate services because they aren’t. Strategy is how we decide what to do. Copywriting is how we execute it. PR is how we build domain authority. Separating them out would weaken all three.
Not standalone services
Listing Strategy, Copywriting, and PR as line items would imply they’re optional. They’re not. They’re how we do the work.
The cadence
First 30 days, quarterly review, six-month checkpoint.
The first 30 days are diagnostic — we map what exists and where the leverage is. Quarterly reviews are strategic: what’s working, what’s changed, where we focus next. The six-month review is the moment we assess whether to continue and on what terms.
Who this is for
D2C brands on Shopify or WooCommerce, doing at least £50,000 a month in revenue, past product-market fit. Six-month minimum commitment.
Full criteria →See if we’re a fit.
Thirty minutes. No pitch. We’ll both know quickly whether this makes sense.
Book a fit callWorking with us
Read the full criteria first →
- Retainer
- From £1,750 + VAT / month
- Projects
- From £2,500 + VAT
- Minimum term
- 6 months