SEO for D2C brands on Shopify and WooCommerce.

The problem

Most ecommerce SEO produces rankings without revenue.

The common failure modes: optimising category pages for keywords with no purchase intent. Writing content that ranks but doesn’t convert. Treating technical SEO as a one-off audit rather than an ongoing discipline. Managing SEO in isolation from paid, so both channels compete for the same searches at the same time.

Inside the engagement

Technical health, category optimisation, content, and coordination with paid.

Inside a Lumos engagement, SEO covers four areas: the technical foundation (crawl health, Core Web Vitals, structured data), category and product page optimisation, content that earns links and drives acquisition, and coordination with paid to avoid cannibalisation and identify where each channel has the advantage.

Connected surfaces

Lifecycle captures the email of every organic visitor we convert. Paid covers terms where organic takes too long. Optimisation turns organic traffic into revenue.

What good looks like

Organic revenue as a percentage of total — not ranking positions.

We measure organic contribution to revenue, not rankings in isolation. The commercial outcomes we work towards: organic revenue as a percentage of total channel mix, cost-per-acquisition from organic versus paid, and category page revenue per visitor.

Common questions